You might attract leads, but if they aren't the right people (= people who are likely to buy), you can't make many sales.

You might get people to take some action like quickly check out a sales page or read a blog post. But if you don't get them to schedule a call with you or truly consider buying from your sales page, you can't make many sales.

Each Thursday we have the main 90min session of the week. We go through what you do next and get started on it. You get feedback to what you're doing before the session even ends.

Each Tuesday we have a 60min Q&A / working session. You can ask any questions you have, get feedback from me and the rest of the group, and get more of the work done.

That is to say, you get much of the work—especially the most impactful parts like choosing topics—done during the sessions. I can't promise you'll get everything done during the sessions, but what you need to do between them should be the easier parts.

You will get a recording of each session, so it doesn't matter if you can't make it live sometimes.

Here's the quick summary:

These are the main sessions. The Q&A sessions will follow along the same lines, but we'll discuss whatever comes up on those sessions.

Whether you're new to email marketing or you've done it for a long time doesn't matter. There will be plenty of meaningful things even for experienced marketers, but I will keep things easy for even novices to follow.

Your email marketing software doesn't matter. If you have none, I'm happy to recommend something based on your business needs.

In addition to the group sessions, you get a free 1-on-1 session with me. You can use it whenever you want within 4 months from the start of the program.

Normal price: $477.

However, you might also want to do things like webinar promotions, product launches, or even just additional promotion emails for content you publish.

You get access to the same instructions to all those. They're the same files I share with my private clients, so I keep updating them. That is to say, you can use these for years to come.

I haven't sold these separately, yet, but I've considered offering them for $250.

The less-obvious ones are things like spam traps, which are used by email service providers to identify spammers. In other words, if you send emails to those addresses, that's exactly how you get in trouble.

Then there are the people who just aren't engaged anymore. They rarely if ever open your emails anymore, even if they used to be interested. If you keep emailing them, you risk getting in trouble (similar to spam traps), but you also don't want to lose them entirely because they at least used to be potential customers. So, you need a way to identify when people are losing interest and send them something to spark that interest again. You get instructions for that (the same ones I share with my private clients).

You also learn how I automate my list-hygiene management entirely.

I don't sell this separately, so I won't claim it has a price.

If I think your lead magnet would be a good fit for my audience, I'm happy to promote it to them. We'll need to discuss the details to make sure it works out, but if you've been on my list for a while, you know I promote lots of other people's free resources when I see something that could be valuable.

I don't sell promotions, so there's no price. The people whose lead magnets I promote sometimes get no sales from it, but sometimes they make tens of thousands of dollars.

Nearly 100% of my 1-on-1 clients see meaningful positive results very quickly. I expect that to be true of every mastermind group I run, as well. Unlike many masterminds, which rely almost entirely on peer support, you get a lot of direct feedback from me and can also ask all your questions directly from me.

Yes, it will. However, the cheaper your products/services are, the more leads you will need before seeing a positive return. For a more detailed answer, scroll to the "Whom this is for" section.

Yes, it does. You can direct people to scheduling a call with you or even just start an email conversation with them, instead of pushing them to a sales page.

We'll have 12 main sessions, which are 90min each, on Thursdays at 11am US Eastern starting on January 26 (last session is on April 13). We also have 11 Q&A sessions, which are 60min each, on Tuesdays at 11am US Eastern.

If I enjoy running the mastermind, yes. But the price will likely be $5000.

Send me an email to contact@petersandeen.com. People frequently express their surprise when I don't try to push them into buying, but instead genuinely answer their question and try to make it easier for them to choose. So, you don't need to worry about getting a sales pitch as a response.